Interactive Media Coordinator – fox6now.com / WITI Fox 6 Milwaukee

Position:

FOX6NOW.com is searching for a motivated and outgoing sales coordinator that will work with the interactive sales team and FOX6Now Web Producers.

Responsibilities:

As part of the FOX6 sales team you will primarily work with sales management, salespeople, sales support staff, web content producers and finance. The major responsibilities and efforts include but are not limited to:

• Creation of dynamic proposals using Power Point and other platforms.
• Management of online inventory.
• Coordination with Ad Operations for creative fulfillment.
• Analysis of creative elements prior to ad trafficking.
• Campaign delivery and analytic tracking.
• Account prospecting including warm/cold calls to prospective clients.
• Responsible for identifying and closing small business web revenue.
• Continued ongoing client interaction.
• Coordination of sales promotions and overall campaign management.
• Working with 3rd party vendors to identify potential revenue success up to and including contesting applications in web, mobile, and rich media campaigns.
• Opt in database and e-mail marketing management.
• Working closely with the web team in the creation of new advertiser micro sites.
• Working with FOX 6 Sales Team and Sales Management where appropriate.
• Work cohesively with the finance department.

Requirements:

• Overall understanding of online media along with web development practices.
• Overall understanding of mobile technology and mobile platforms.
• Must be proficient with MS Office skills (Word, Excel, and PowerPoint).
• Experience with online data analysis is preferred.
• Basic understanding of Flash, HTML, and SWF action editing a plus.
• Excellent communication skills are a must.
• Candidate must be organized and detail oriented as well as display creativity and initiative.
• Candidate should have experience with 3rd party ad servers such as Point Roll or Eyeblaster.
• The preferred candidate will have worked with online ad trafficking systems such as Double-Click.

Experience/Education:

The ideal candidate will have a 4 year college degree with experience.  Previous interactive marketing/advertising experience is preferred.  Practical understanding of Flash preferred.  Previous sales experience is preferred.

Contact Info

Tony Bangert

Interactive Sales Manager

FOX6NOW.com

414-586=2266

tony.bangert@fox6now.com

If you love selling and you love Television and Online advertising,  this position might just be the best job on the planet.  Packers Football, Playoff baseball, American Idol, more local news than anyone else in the market; these are your toys and Milwaukee is your playground.  You will also learn how to sell online, mobile and social media advertising.

We’re looking for someone who has it all for this position:  self motivated, extremely organized, first-rate communication skills and the ability to work under pressure.

Are you a good match for us?  Here’s what we’re looking for:

Significant responsibilities and duties include, but are not limited to:

• Developing new business.
• Servicing and growing existing accounts.
• Providing outstanding customer service.
• Cold calling and prospecting.
• Ability to operate your client list like a small business while maintaining a team spirit.

Qualifications and Experience:

• Bachelor’s degree.
• 2+ years of sales experience.
• Proven track record of success over past two years.
• Proficiency with Microsoft Excel, Word and Power Point preferred.
• Experience selling broadcast, cable or web/internet is a plus.

If you think that you fit the bill, please apply today!

Send Your Resume to tony.bangert@fox6now.com

Four months ago we asked you to vote in our Web Faceoff series for your preferred social network between the two current giants: Twitter versus Facebook. The results were pretty close, although Facebook edged out Twitter in a 48% to 40% victory. Now, there’s a whole new game in town.

Google Buzz is now the new shiny, and represents Google’s big push into social networking meets mobile social meets location services. We know it’s still the early days for Buzz, but it seems like a good time to gauge the opinion of Mashable readers thus far.

Have you had a chance to spend some quality time with Buzz? Do you like the service? Are there parts about it you don’t like? Does it draw you away from other social networks or complement them? Let us know your vote for best social service in the poll below, and be sure to let us know why you picked your favored winner.

The top 5 reasons brands fear social media

I’ve been in the social media space now for quite a few years and I meet with at least 5 com­pa­nies each week who have under­stood the impor­tance of uti­liz­ing social media for their busi­nesses but are still afraid of enter­ing their brands into the new media age.

What are they wor­ried about? Here are the top five con­cerns that I’ve heard from exec­u­tives and my response to them:

1) They’re afraid they’ll lose con­trol of their brand and open them­selves up to neg­a­tive feed­back — When you open a busi­ness and start mar­ket­ing your ser­vices and expos­ing your brand to oth­ers, peo­ple will start talk­ing about your brand. And this is why you exposed them to your brand in the first place.

Peo­ple are going to be talk­ing about your brand no mat­ter what. The ques­tion is: Do you want to be a part of the dia­logue or do you want to just play ostrich and ignore what peo­ple are say­ing? If a per­son is dis­sat­is­fied with your ser­vices, do you pre­fer he opens up this dis­cus­sion in a “I hate <your brand>” group opened up by another hater or do you pre­fer that he come to your page and post the com­plaint there allow­ing you to respond appro­pri­ately and even per­haps win him back as a client?

Social media didn’t cre­ate the dis­sat­is­fied cus­tomer — it only allowed him a plat­form to express his frus­tra­tion. If you don’t give him the stage to speak, he will do it else­where and believe me, it will cause a great deal more dam­age to your brand if you’re not there to respond and open to criticism.

When we speak of social media, we speak of con­ver­sa­tional mar­ket­ing — lis­ten­ing before sell­ing, open­ing a dia­logue with the user and not just throw­ing a blink­ing ban­ner in his face. Brands need to make that switch in their heads and under­stand that social media is SOCIAL. Many con­ver­sa­tions will be pos­i­tive and you will have these nice mes­sages recorded for every­one to see pub­licly — your bosses, your investors, your cus­tomers and poten­tial customers:

Some con­ver­sa­tions may be neg­a­tive but these con­ver­sa­tions should be seen as wel­comed oppor­tu­ni­ties to gain back cus­tomers. If you uti­lize social media effec­tively and are alert to what peo­ple are say­ing about you online, then you can also respond in a timely and intel­li­gent man­ner. When you’re dazed and con­fused and too afraid to see what peo­ple may be say­ing about you, that’s when the con­ver­sa­tion can get out of con­trol and your brand­ing and posi­tion­ing can go out the win­dow. Com­pa­nies who under­stand social media know that by using social media they are increas­ing the num­ber of pos­i­tive responses to their brand and mak­ing sure to con­trol and decrease the neg­a­tive responses by show­ing peo­ple that they actu­ally care about what they have to say.

2) They don’t under­stand it — Com­pa­nies fear social media because they don’t under­stand what to do with it, what to talk about, who to turn to. They often time try to do it in-house with­out the appro­pri­ate guid­ance, fail mis­er­ably and then say that social media doesn’t work. Don’t hire your friend’s son who is very active on Face­book to do your mar­ket­ing strat­egy for you. Just like you wouldn’t fix your car in-house or do your PR in-house, nei­ther should you start doing social media on your own with­out hav­ing a social media guru at your side. And when I say guru, I mean some­one who has had a good track record in cre­at­ing suc­cess­ful social media cam­paigns for other com­pa­nies in the past. Once you have such a guide at your side and you begin to under­stand what social media is all about, then you will not be afraid of it any­more and you will start to rec­og­nize the infi­nite num­ber of amaz­ing oppor­tu­ni­ties that social media will open your brand to.

3) The effec­tive­ness of social media is hard to mea­sure — Because social media is still in its dia­pers, it took a lit­tle while for tools track­ing the ROI on social media cam­paigns to emerge, how­ever today we have a suite of dif­fer­ent tools that allow com­pa­nies to track even the most minute details in the effec­tive­ness of their social media cam­paigns. Tools like Google Ana­lyt­ics, which allow us to track the traf­fic com­ing into our site as well as where it’s com­ing from has existed for years. Google alerts which allow us to see the blog posts and other sites link­ing back to our site have also existed for a long time. And we are now see­ing an influx of ser­vices that not only allow you to eas­ily mon­i­tor what peo­ple are say­ing about your brand but also see who are the top influ­encers, opin­ion lead­ers in your indus­try and more. There are numer­ous ser­vices that allow you to see the top influ­encers on twit­ter such as: Twit­ter grader and twit­ter ana­lyt­ics ser­vices such as Twit­alyzer . Face­book also pro­vides its own insights to page admins and enables admins to view infor­ma­tion regard­ing the demo­graph­ics of their fans and also how many inter­ac­tions, com­ments, wall posts, etc. were found on the page. The more we learn about social media, the more tools we get to mea­sure it. Not only are our efforts in the social media realm mea­sur­able but social media cam­paigns also allow us to tar­get spe­cific cam­paigns to spe­cific niches like no other media today.

4) They’re afraid that employ­ees will be on Face­book and twit­ter chat­ting all day — Face­book today has around 350 mil­lion users. If Face­book was a nation, it would be the world’s third most pop­u­lous after China and India. Your employ­ees are there any­way. Why not uti­lize the fact that they are there to help your cause? When you need to spread the word on Face­book, why not enable your employ­ees to help you or when you finally open that fan page on Face­book, why not allow your employ­ees to become fans and encour­age them to take part in your social media activ­i­ties. Dell for exam­ple, who is well known for their great twit­ter strat­egy (a strat­egy which has earned them $6.5 mil­lion to date), has around 200 employ­ees work­ing its twit­ter account, respond­ing to people.

In addi­tion, not allow­ing your employ­ees to have access to the vast amount of infor­ma­tion that can be found on social net­works as well as not enabling them to use these net­works as research tools nor to net­work with peo­ple in the indus­try also puts your com­pany at a great dis­ad­van­tage to your com­peti­tors who do allow their employ­ees (and even encour­age them) to use social media tools.

5) Social media is costly — This last fear is not only some­thing that com­pa­nies should not fear but it is also not true. If you con­sider the mil­lions of peo­ple that you can reach using social media as opposed to the cost of buy­ing an ad on TV or buy­ing a ban­ner, you’ll see that social media is one of the most cost effi­cient ways of reach­ing your tar­get audi­ence today.

To any­one who still thinks social media is a fad, wake up. It’s not. Social media is here and it’s here to stay. If you took a look at the lat­est report that came out of Davos regard­ing social net­works, you’ll see that Face­book is now the sec­ond most pop­u­lar site on the inter­net after Google and that accord­ing to Nielsen since Feb­ru­ary 2009 peo­ple have been spend­ing more time on social-networking sites than on e-mail, and the lead is get­ting big­ger. The ques­tion for your brand is no longer whether to be there or not to be there. The ques­tion is when will you be there and the longer you keep your head in the ground, the more you’ll lose touch with what’s hap­pen­ing out there in the real world.

Top Stories

Mallary Jean Tenore The latest media news

News Organizations Tap into Twitter, Facebook to Generate Ad Revenue Posted by Mallary Jean Tenore at 12:29 AM on Feb. 1, 2010 When I first wrote about Twitter in September 2007, few news organizations were using it, much less taking advantage of its potential. Now, many have embraced the social networking service, using it to attract new audiences, share content and create a conversation about the news they produce. But some are looking to do more. The New York Times, The Austin American-Statesman and The Huffington Post are all experimenting with ways to generate ad dollars using Twitter and Facebook. This new approach, they’re finding, has benefits for both parties: News outlets reap the benefits of cultivating audiences on social networking sites, and advertisers engage in new ways with prospective consumers. Robert Quigley “Another benefit is that newspapers can reach out to advertisers that are smaller businesses who may have seen the cost of advertising in the newspaper as a barrier,” said Robert Quigley, the Austin American-Statesman’s social media editor. “There’s a low-cost entry into this for the advertisers.” The Austin American-Statesman recently began to let advertisers pay for tweets that appear on two of the Statesman’s Twitter accounts, @Statesman and @Austin360. Two local businesses — a restaurant and “Mansion of Terror,” a local haunted house — took the Statesman up on its offer last fall and paid for a couple of days worth of tweets. For $300 per day, the advertisers were given one tweet in the morning and one in the afternoon. They sent their tweet to Quigley, who looked it over and then sent it to a Statesman advertising representative to publish. Quigley said he worked closely with the paper’s ad department to establish some guidelines for advertisers. Here are some of them: Advertisers are limited to two tweets per day. Tweets must be 124 characters to allow for retweets. Quigley must review tweets before they are posted. Tweets have to be “actionable,” meaning they should prompt the user to do something. (e.g., instead of saying “Sam’s bar — the best beer in town,” the tweet should be more along the lines of, “Come to Sam’s Bar today. Mention this tweet for two-for-one drinks.”) Tweets have to be followed by “(ad)” to help distinguish it from editorial content. Tweets have to be entertainment-related. The last guideline stems from a survey that Quigley asked the Statesman’s Twitter followers to fill out in fall 2008. One question asked what they thought about having advertisers tweet occasional ads from the Statesman’s Twitter account. The consensus from the 140 or so followers who completed the survey, Quigley said, was that people wouldn’t be opposed to the ads as long as they were in some way relevant to their lives. RELATED Jim O’Shea of the Chicago News Cooperative is also experimenting with ways of using social media to generate revenue. In October, Columbia Journalism Review reported: “CNC’s initial membership rate will be, O’Shea says, $2 a week (‘less than people pay for a cup of Starbucks, sometimes’), with a lowered student rate of $1 a week; and one of the perks of subscription/membership will be participation in social networks that the CNC plans to establish.” “What we tend to believe from our use of Twitter is that people who are on Twitter right now are relatively young, at least compared to our regular online and print readers, and they are also downtown-centric,” Quigley said. “We just thought this would be the sweet spot for things people would actually be interested in. What we wanted to avoid was a used car ad — a lot of the traditional advertisements we have in print or online — that we just didn’t think would work with this audience.” One of the challenges, Quigley said, is getting advertisers to realize just how big of an audience some news organizations have on Twitter and Facebook. Another challenge is making sure that followers don’t feel as though they’re being bombarded by ads, or that their opinion isn’t valued. After the Statesman’s first paid tweet was posted, Quigley asked the Statesman’s followers for feedback. Responses were mixed, he said, but most were positive. “Have no problem with @statesman tweeting ads. Non intrusive,” tweeted @BPLewis. An Austin blogger shared a different sentiment: “I’d rather see the Twitter page skinned with an ad or wrapped in advertising rather than being tricked by those I follow into thinking that ‘Buy 1 Get 1 Free’ is a local news story,” he wrote. The Statesman, Quigley said, has found that regularly engaging with followers and responding to their feedback makes them more open to developments such as Twitter ads, and it tells them that a person is associated with the account. “I think the community has to come first,” Quigley said. “We spend so much effort building this community that it wouldn’t be worth ruining over a couple hundred dollars a day.” Showing advertisers the value of tapping into a social media audience Greg Coleman The Huffington Post is also hoping to take advantage of the revenue-building opportunities that social media presents by allowing advertisers to pay for tweets and comments. Greg Coleman, president and chief revenue officer of The Huffington Post, said the site has just begun to approach advertisers about this. No advertisers have bought into it yet, but he expects some will soon. “This offering is a way for advertisers to be a part of the conversation happening on the Web — not just bystanders to it — in a completely transparent way,” Coleman said. He explained that advertisers’ tweets and comments would be clearly labeled so that users know where the information is coming from. The Huffington Post plans to train advertisers on how to interact with its followers when tweeting ads. “The point is for advertisers to contribute to the dialogue. We’re confident that advertisers will understand that it’s also not in their interest to use these new means of engaging users as another way to ‘hawk’ products,” Coleman said. “Instead, it’s an exciting way for them to connect with potential consumers and to generate goodwill by adding something of value to the user experience.” Denise Warren The New York Times recently began selling packages of ads that appear for readers who come to nytimes.com content through Facebook and Twitter. Advertisers can buy a 25 to 50 percent share of these readers. Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group, said that so far, social media hasn’t yielded much revenue at the Times. But it has nevertheless shown promise. “To try to figure out how to connect our advertisers with our readers who are socially engaged is so incredibly important,” Warren said. “This is new, and it’s not the biggest amount of revenue we’re making on anything we do by a long-shot, but it’s a way we are collaborating with our customers to take advantage of what is unique about this medium.” Although Warren would not disclose which advertisers have expressed interest in these packages or how much they cost, she said several advertisers haves committed and several more are “excited” about the prospect of advertising this way. “Advertisers are … looking for creative ideas around social media. It’s definitely something that’s gaining more interest than it did six or nine months ago,” Warren said. “It’s no secret that the consumer is interested in social communities and networking. Taking advantage of that is at the forefront of it all.” The Times also recently sold one advertiser a program that incorporates Twitter feeds in online advertisements. The ad will contain a Twitter feed of the Times’ “most tweeted” articles on a particular topic related to the advertiser, such as health or food. The idea, Warren said, is that the feed will contain useful information for readers that is brought to them by the advertiser. The Times, like the Statesman and The Huffington Post, are moving forward with caution but a willingness to take risks. “As much as we want to find new ways to build revenue, I don’t want Twitter to be one giant billboard,” Quigley said. “But I think this is a worthy experiment. We shouldn’t be afraid to try new things.” Tags: Advertising, Business models, Social media, Best Practices: Leadership and Management, Best Practices: Online and Multimedia , Best Practices, Twitter

Social Media Certification Is Absurd

* January 24, 2010
* Posted by Adam Singer

Social media is not new. At this point, you don’t need a social media expert, you just need a good marketer (all marketers should understand social media by now). The term – once meaningful – has been overused to the point it has become nothing more than a buzzword in the hands of most. Social is simply what the web does, and as a net native who has watched the abuse of the term social media over the years, I’ve slowly become adverse to its use at all.

But unfortunately we have to use it. Too many businesses and clients are enamored with it, or perhaps feel if they don’t start throwing it around they will be viewed as passé.

This brings us to today’s topic: the notion of “certification” in social media. It’s absurd. The idea of training in using social tools kind of makes sense, I understand some require hands-on assistance as there does still exist a business digital divide (sadly). But to be certified in social media? Please.

It sits somewhere at the intersection of being certified in ability to fill out form fields on a web page/web app and talk to others. Because you can’t be certified at developing strategies, that’s like being certified at making art. Any real artist or strategist would scoff at such a notion internally even if they won’t admit it externally. Everything else is just marketing/PR/communications which has its own set of certifications already by reputable organizations who actually have authority.

The area it could make sense to be certified in are tactics, but who cares? Social media tactics are simple to execute and this is not where the value exists. Sure, there is a facade of actual skill in this today, however that will evaporate when the future generation of net native marketers and PR pros joins the industry and everyone sees how easy it is to use social communications tools (that’s why they are so popular, they’re easy enough to use that anyone who bothers to try can learn). The real value in social media exists in developing successful strategies. Certification is unnecessary unless you want to position yourself as a drone instead of a strategist.

The social web makes results simple to display. Things like certification and pedigree are just not as meaningful here, you either have successes to share or you don’t. Results and social proofing are what matter – certification is meaningless when compared with experience, case studies, and experimentation.

Businesses – if you’re hiring vendors or consultants merely because they are “social media certified” and that certification is one of their prime selling factors, you’re likely getting snake oil. It’s a veil for hiding lack of actual digital marketing chops.

Firms/agencies – if you’re hiring team members that are certified in social media but don’t have any actual case studies of strategic success they personally developed (not ones they simply took from their previous employer) you’re hiring those capable of using social media tools. If your current team can’t do this, you have bigger issues.

There are other discussions around the web calling out specific organizations that have sprung up out of nowhere with zero authority offering social media certification, however I’m not going to call anyone out today (read these posts if you want to see some examples). The reason I’m not calling anyone out is I don’t think I need to: the premise is inherently flawed.

Social media certification appears to me as nothing more than an attempt to profit from those gullible enough to be taken-in. Thoughts?

‘Piracy Isn’t Killing Music’ Radiohead’s Guitarist Says

Written by Ernesto on January 24, 2010

In an attempt to take a stand against the labels, several well known artists including Radiohead formed the Featured Artists Coalition last year, a lobby group that aims to end the extortion-like practices of record labels and allow artists to gain more control over their own work.

Radiohead and others are unhappy with the fact that the labels, represented by lobby groups such as the RIAA and IFPI, are pushing for anti-piracy legislation without consulting the artists they claim to represent. Radiohead, who used BitTorrent to leak one of their songs, went as far as being willing to show up as a witness against the RIAA in court.

In a new MIDEM interview, Radiohead guitarist Ed O’Brien stands up for file-sharers once again, stating that piracy is not killing the music industry in his view.

O’Brien is no stranger when it comes to piracy. “There’s a very strong part of me that feels that peer-to-peer illegal downloading is just a more sophisticated version of what we did in the 80s, which was home taping,” he said, something the music industry strongly discouraged at the time.

“If they really like it, some of them might buy the records,” he said, adding that if they don’t buy the albums they might buy a concert ticket, t-shirt or other merchandising.

“I have a problem about it when people in the industry say ‘it’s killing the industry’, it’s the thing that’s ripping us apart’,” O’Brien said, adding: “I don’t believe it actually is.”

According to O’Brien the music industry is using analogue business models in a digital age. “You’ve got to license out more music, more Spotifys, more websites selling more music. You’ve got to make it slightly cheaper as well to get music in order to compete with the peer-to-peers.”

Radiohead’s guitarist says he’s surprised that the music industry is still struggling with the digital transition, and urges the labels to “move quicker” and get their content out there at a fair price.